The Bulldog

The Bulldog steadily grew on to become a global brand and one of the icons of Amsterdam. The opening in 1985 of The Palace at the Leidseplein: a grand café/coffeeshop in a former police station, was another landmark in history. Our bars and coffeeshops became known and loved globally, attracting not only locals but also tourists and world-famous celebrities who were drawn in by our open and relaxed atmosphere. And we never stopped breaking boundaries, by bringing The Bulldog to new locations around the world, by launching our successful line of branded clothing, accessories and 420 gear and by collaborating with exciting brands.